Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store sees, which can be difficult for pixel-based tracking. This flexibility offers marketers more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to gather and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing decisions.
Conventional pixel tracking depends on JavaScript tracking codes that are placed in site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can cause data collection disruptions and unreliable outcomes. Server-side tracking enables businesses to bypass these constraints and give precise, consistent information that is much less susceptible to interference.
This type of monitoring additionally enables businesses to track conversions that happen beyond the website, like telephone call and in-store purchases. This is necessary given that new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trusted for services looking for to adapt to these adjustments.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for services to manipulate information hauls before it reaches 3rd party endpoints, enhancing protection and personal privacy. This is especially vital as various browsers and systems significantly change just how they take care of affiliate link tracking tools cookies. As an example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your internet site.
On top of that, server-side tracking enables you to catch user information directly on your own web servers. This gets rid of dependence on 3rd parties, which can be susceptible to breaches and privacy violations.
A server-side radar is a set of guidelines that tells your website's web server what events to record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different technique that uses a tiny piece of code on your page to accumulate data from customers.
4. Easier to apply
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This suggests that data collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. As a result, it's much less vulnerable to data difficulties caused by points like a busted connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations imposed by internet browsers and ad blockers.