Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or other security procedures. This supplies a lot more exact information and an extra full picture of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing experts make even more educated advertising decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in internet site site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these limitations and provide exact, constant information that is much less vulnerable to interference.
This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like telephone call and in-store purchases. This is necessary considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This abandoned cart recovery software is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is specifically crucial as different internet browsers and systems increasingly transform exactly how they deal with cookies. As an example, in iphone 14, Safari will just deliver first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your site.
On top of that, server-side monitoring allows you to catch user information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and privacy offenses.
A server-side radar is a set of guidelines that tells your website's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that uses a little piece of code on your page to collect information from users.
4. Much easier to implement
Server-side monitoring is a data collection process that happens on the web site's own web server, bypassing web browser constraints. This indicates that information gathered by the website/app is first sent out to the web server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and offers organizations much more control over transmission, making it generally a lot more reliable. Therefore, it's less susceptible to information difficulties brought on by things like a busted connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.